Avoid the Worst Practices in Master Data Management (MDM) using a Business-First Approach

How do you ensure that your MDM initiative is a success?  Join us at for this executive breakfast briefing where we will outline the top worst practices to avoid when undertaking a Master Data Management (MDM project).  We will also discuss how to combine data integration, data quality and mastering technologies to ensure your MDM initiative is a success.

  • Learn why traditional approaches to MDM, data warehousing, and data quality projects have been so complex
  • Recognise and avoid the worst practises to ensure your MDM initiative is a success
  • Find out more about our revolutionary approach that enables the model-driven deployment of data integration, cleansing and mastering processes
  • Understand how to improve alignment and communication between business people and IT to support the implementation and ongoing success of the mastering initiative
  • Hear how other leading companies have implemented MDM initiatives 

Who should attend?

  • Managers and directors responsible for MDM programs, business strategy, data strategy, data management, customer experience, business development, marketing, IT and operations

08.30 – 09.00

Registration and Breakfast

09.00 – 09.10


09.10 – 9.40

Operational vs. Analytical MDM
This session will focus on the definition of MDM and how you can create and manage your golden records.

9.40 –10.20

8 Worst Practices in MDM
We’ve used our 40 years’ experience in the field to identify 8 major pitfalls we see during MDM implementation. You’ll leave this session confident in your ability to ensure your MDM project gets the head start it deserves.

10.20 – 10.50

Omni-Gen – a Business First Approach to Data Mastering
Learn about our new solution Omni-Gen, which enables the model-driven deployment of data mastering, cleansing, and integration applications at reduced time and cost.

10.50 – 11.00

Summary and Close



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