Business Analytics is a broad term used to describe computer software solutions that help users tap into enterprise data to make better, more informed business decisions. Through the use of business analytics solutions, organisations can instantly identify the factors that impact their performance, create more accurate forward-looking strategies, enhance efficiency, increase profitability, and improve customer satisfaction and loyalty. Predictive analytics, social media analytics, data visualisation, data mining, enterprise search, and location analytics and mapping solutions are among the many tools available in the business analytics category.
With business analytics in place, users can retrieve, combine, and explore data from a wide array of internal and external sources to uncover and decipher patterns, trends, relationships, and anomalies. Business analytics can also enable users to conduct accurate forecasts, anticipating future events or results based on historical information, or to evaluate "what if" scenarios to determine how changes to certain factors will impact outcomes. "What if" analysis can be particularly valuable in certain marketing, merchandising, and pricing scenarios. The ability to present data via sophisticated, compelling images, or on intuitive maps is another key capability of many business analytics solutions.
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Business analytics can provide a competitive advantage to companies large and small. But, they can be particularly important in situations where "big data" exists. The massive volumes of information maintained by many business today - which can total terabytes, petabytes, exabytes, and even zettabytes of data in some industries - has made it harder than ever to uncover and truly understand game-changing patterns and trends through traditional reporting methods. Advanced analytics can provide an effective means of collecting, cleansing and correlating, and analyzing all that data.
Information Builders offers a wide array of innovative, market-leading analytics solutions. We can help organisations exploit enterprise information to facilitate faster, smarter planning and better decision making.
- WebFOCUS RStat, a powerful predictive analytics solution that bridges the gap between backward- and forward-facing views of business operations to enable accurate, validated forecasting of future events or conditions
- WebFOCUS Visual Discovery, a cutting-edge data visualisation solution that depicts enterprise information in stunning and appealing graphical representations, such as 3D bar and pie charts, histograms, scatter plots, and more
- Location intelligence, seamless integration with leading mapping solutions from ESRI (ArcIMS and ArcGIS) and Adobe® Flex®, allowing for visualisation of the spatial component of any business data
- WebFOCUS Magnify, a robust enterprise search facility that makes it easy to index, locate, and retrieve both structured and unstructured data, regardless of its source or location